Once a prosperous rest stop between two famous onsen, now an almost completely overgrown complex of restaurants and souvenir shops – reclaimed by nature, tough to access, especially in summer.
Omiyage (basically overpriced snacks, sold at tourist spots, you are expected to buy for family and especially co-workers) are one of the many curses you have to deal with when living in Japan – and like so many pain in the a$$ traditions, this one started a long time ago as something slightly different. Back in the Edo period (1603-1868) people barely ever traveled (because it was basically forbidden) and if they did, it was usually a pilgrim to a shrine – and expensive. So people at home collected money to support the pilgrims and in return received a “present from the shrine” (miyage – the o is a honorific prefix), usually something non-perishable like a charm. When the Edo period ended and Japan in general stopped acting like North Korea now, traveling became faster and cheaper – and the pilgrim aspect became less important. Nowadays most people travel for fun and shrines are only part of the sightseeing program. People staying at home stopped financially supporting travelers, but still expect a small present – no charms, because despite the fact that a lot of Japanese people identify on paper with two or even three religions, people here are not really religious anymore. So instead of charms, travelers buy boxes and bags of sweet or savory snacks, depending on what the visited area is “famous” for. And in Japan every second conglomerate of huts is famous for something! Yet a big portion of those snacks is just locally branded, rather generic stuff. At the coast you get shrimp crackers, at places known for wagyu you get beef flavored crackers, various areas in Japan are known for fruits, so you get all kind of apple / pear / mikan flavored cakes, cookies, drinks, hard candy – often in the same packaging, just with the local area / city name. Real local delicacies like Kyoto’s yatsuhashi are rather rare. But all those omiyage, sold in specialized shops near tourist attractions, have three things in common:
1.) They are insanely overpriced. Best example are Kit Kat – if you get nationwide distributed bags 12 pieces cost you about 298 Yen (plus tax), in cheaper supermarkets two bags for 500 Yen (plus tax). Sold only in certain regions a dozen pieces in a box will set you back 800 Yen (plus tax) – that’s three times as much! But then you can try flavors like Purple Sweet Potato (Okinawa), Wasabi (Shizuoka & Kanto), and Red Bean Sandwich (Hokuriku). There are countless different packages and flavors of Kit Kat in Japan – the smaller the amount and the more unique the flavor the higher is the price per piece, of course.
2.) They are a serious waste problem, because most omiyage are individually wrapped. You have up to 2 dozen individually wrapped cookies sitting in a plastic tray, sealed in a plastic bag, surrounded by a carton or plastic box wrapped in paper of rather high quality with colorful printing– and when you buy it, you get a small plastic bag for each box and all of that in a large plastic or paper bag.
3.) They are expected – and therefore a major pain, especially when you travel a lot! Wanna be the unpopular person at the office? Dare to not bring something from a trip you’ve mention to colleagues – NOT a good idea! But it’s also a pain for people who don’t travel a lot, because they are under pressure to contribute. I’ve seen colleagues bringing “omiyage” from touristy places that are closer to work than my apartment!
In my experience it’s a Japanese thing and overseas tourists don’t give a damn about omiyage though. They see the overpriced snacks and stick with souvenirs instead. Westerners usually get the kitschy classics, like beckoning cats or Hello Kitty sweat rags… Asian tourists tend to be even worse, buying things like rice cookers that were probably assembled by their third cousin once removed – and by once removed I mean: Once removed from their original job to spend some time in a reeducation… in an educational summer fun land camp…
Anyway, like I said, most omiyage shops are in close proximity of tourist attractions, but some of them are part of rest areas along busy roads, usually build at locations with a scenic view – highway rest stops, michi no eki (Road Stations / 道の駅) or independent businesses. This one apparently was an independent rest stop with a couple of restaurants and most likely different shops – omiyage, souvenirs, fresh local produce, … There is not much reliable information about this place available, but apparently it was built in the 1970s and was used until sometime around the year 2000 plus/minus a couple of years. Since they cut they construction site from a pretty jungle-like lot and didn’t build anything directly at the street (except for road access, of course), the whole thing disappeared behind a green wall within years. If you are lucky and approach from the right angle you might see one of the restaurants stick out in winter – in summer and four years after my exploration I’m sure you need to know where to go and how to wield a machete (which is probably not a good idea as most mass murderers in Japan use knives due to the lack of access to guns, so if you get caught by the police in Japan even with a pocket knife you have some serious explaining to do!).
Exploring the Jungle Omiyage Rest House took about an hour and wasn’t that spectacular, in all honesty – but it was a gorgeous January day in a very beautiful area, a no risk location, and afterwards I had the pleasure to take a relaxing bath at one of Japan’s top 5 onsen. So no reason to complain, I had a wonderful time there!
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how interesting, I had no idea about this expensive tradition
Most foreign tourists probably wonder why there are so many expensive sweets and who the heck is buying them.
An interesting site….
It was indeed!
😊😊
cool :). that omiyage thing sounds like such a pain lol. so basically, if you dont want to buy overprized kitkats, just dont mention youre travelling somewhere? hahaha.
ofcourse its nice if someone who travels brings something for others aswell, but noone takes it for granted here. one time my boss went for vacation to france and he actually asked us if we want anything there beforehand. i requested some french-only cigarretes to try out and he brought me some, wich was nice haha.
Kind of. The omiyage selection can be huge, far beyond Kit Kat, but if your department is about 30 people like mine, then you need to buy about two boxes, setting you back between 10 and 30 bucks, I’d say, depending on how generous you are. Usually I only bring stuff from oversea trips and don’t talk much about urbex at the office, because if I’d bring stuff from each of those trips, I’d be poor!